We've got 2030 vision.

Call us farsighted. We linked with The Future Laboratory to lock in on the next 5 years of travel. From booking behaviours to itinerary innovations, these are the top trends to watch out for.

AI agents.

You do the adventuring. They’ll do the algorithm-ing.

A new generation of travel agents is coming and they aren’t sipping oat milk matchas. From finding hidden deals to booking last-minute trips to rescheduling delayed flights, virtual assistants will get the job done – and travellers won’t even have to lift a finger.

AI Agents
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City Jumping.

The only thing better than one trip is two (or three or four).

You know what’s getting old (and expensive)? Putting your travel eggs in one basket. That’s why tomorrow’s globetrotters won’t commit to a single destination – they’ll be planning stop after stop after stop. Because it’s cheaper and a chance for themed adventures (road trip, anyone?).

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Vitamin T.

Live long and travel.

Turns out the fountain of youth isn’t a fountain at all: it’s a flight. Come 2030, world rankings won’t be the only judge of trip-worthiness. Wellness scores will be just as (if not more) important, with travellers bucketlisting places based on their longevity benefits. (Anti-aging skincare won’t count. Sorry, France.)

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Feedbooking.

Big ticket buys are going social.

Does the thought of booking an £800 flight through your feed make you anxious? Same. But that’s what social media’s shaping up to be: a modern-day ticket counter. In no time, a single tap will make the difference between binge-watching vloggers to snagging rooms at their fave hotels.

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Virtual voyages.

The world’s becoming pixelated – on purpose.

Techie tourists, this one’s for you. Holographic concierges, 4D room tours and fully simulated trips inside a cloned Earth are just some of the reality-bending experiences up next in 2030. And you won’t have to cop any new gadgets or gizmos to cross dimensions.

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LIT (low intensity travel).

Tourism’s getting very mindful, very demure.

If travel was a popularity contest, only 10% of the planet’s cities would be wearing the crown. But they’ll have to get used to sharing the attention: travellers’ tastes for the unexplored are about to soar. Get ready for a wave of tourism that’ll actually be good for the world.

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Spiritual side quests.

Giving 'tripping out' a whole new meaning.

We’re ashamed to say it, but there’s one place in the world we can’t find flights to: your soul. Still, that won’t stop travellers from trying to explore theirs. From silent retreats to genealogical investigations, spiritual side quests are about to have their moment. We wonder how deep you’ll have to go to earn miles...

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Disloyalty programmes.

Money over miles.

Think your love for your fave airline will stand the test of time? Think again. In the future, the only thing travellers will settle for is the best deal, even if that means jumping brands (sounds like they search on KAYAK). To win you back, airlines will start playing games – literally. Using NFTs and competitor boards, the tiniest interactions will earn travellers points, regardless of whether they book flights.

That’s our look into the future – but there’s no time like the present.

Why not be the first to put our trends to the test?

Kickstart your search

What’s the secret behind our 2030 vision? Research, and lots of it. Check out our cultural insights, global surveys and expert interviews here.

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