KAYAK, the world’s leading travel search engine, has become Brentford’s official travel search engine partner for the 2024/25 Premier League season.
As part of the new partnership, KAYAK will feature prominently in Brentford FC’s matchday and digital platforms, including perimeter advertising during home games. The collaboration will also create unique opportunities for KAYAK to engage with fans in the UK and worldwide, including exciting giveaways for fans to enjoy free travel abroad.
Founded in 2004, KAYAK pioneered the travel industry by enabling travellers to easily compare prices across multiple providers in one place. Today, KAYAK processes billions of queries across its platforms each year, helping travellers around the world find great deals on flights, hotels, hire car and holiday packages.
Commenting on the partnership, Rachel Mumford, KAYAK Senior Commercial Strategy Manager, said: “As we continue to grow our brand partnerships in the UK and internationally, we are thrilled to join forces with Brentford FC, a club with such a rich history and passionate fan base.
“Football unites communities and inspires passion, just like travel. Partnering with the club allows us to celebrate these shared values and engage with fans in new and exciting ways.”
Brentford FC commercial director, Fran Jones, adds: “We’re delighted to have KAYAK join us as a Brentford partner. KAYAK’s mission to make travel more accessible aligns closely with our values as a club that strives to make football inclusive for all. Together, we look forward to providing our fans with exciting opportunities to explore the world and enjoy the benefits of this partnership.”
About KAYAK
KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We also support business travellers with our corporate travel solution.
About Brentford FC
At Brentford Football Club, we make our own way. Established in 1889, in our corner of London, we do things differently – driven by data, rooted in our community, and united by our passion for the game. Togetherness, Respect and Progressiveness drive everything we do, on and off the pitch.
