Let KAYAK do the searching
Based on KAYAK hotel searches, the most popular destination is Naples (51% of total searches to Southwest Florida). The next most popular destinations are Sarasota (28%) and Fort Myers (10%). Searches for hotels in Marco Island (10%) are also popular.
KAYAK users have found double rooms in Southwest Florida for as cheap as £39 (Bradenton) in the last 3 days. The average price is £260.